Longchamn Privacy Policy

At Longchamn, we recognize the importance of protecting your personal information and are committed to safeguarding your privacy. This Privacy Policy outlines how we collect, use, store, and share your information when you interact with our website, purchase our products (including handbags, small leather goods, luggage, footwear, and ready-to-wear), or engage with our customer service. By using our website or services, you consent to the practices described below. We may update this Policy periodically, and any changes will be posted on this page with a revised “Last Updated” date.

1. Information We Collect

We collect information to provide you with a seamless shopping experience, fulfill orders, and deliver personalized service. The types of information we gather include:

1.1 Personal Identifiable Information (PII)

  • Provided by You: When you create an account, place an order, subscribe to our newsletter, or contact customer service, we may collect your full name, email address (e.g., [email protected] for communications), phone number, shipping/billing address, payment details (e.g., credit card information—processed securely via third-party payment providers, not stored directly by Longchamn), and date of birth (if provided for age-verified promotions).
  • Collected Automatically: When you browse our website, we may collect non-identifiable data via cookies, web beacons, and server logs, including your IP address, browser type, device information (e.g., smartphone, laptop model), operating system, pages visited, time spent on the site, and referral source. This data helps us optimize website performance and understand user behavior.

1.2 Non-Personal Information

This includes aggregated data (e.g., number of visitors to a product page, popular product categories) that cannot be linked to an individual. We use this to analyze trends, improve our product offerings, and enhance the user experience.

2. How We Use Your Information

We use your personal information for specific, legitimate purposes that align with your interactions with Longchamn:

  • Process and Fulfill Orders: Verify your identity, process payments, ship products, and send order confirmations, tracking updates, and delivery notifications.
  • Provide Customer Service: Respond to your inquiries, resolve issues (e.g., returns, warranty claims), and follow up on feedback shared via [email protected] or other support channels.
  • Personalize Your Experience: Recommend products based on your browsing and purchase history (e.g., suggesting a matching wallet for a handbag you viewed), customize website content, and tailor marketing communications (with your consent).
  • Improve Our Services: Analyze user behavior to enhance website functionality, optimize product listings, and develop new collections that meet customer needs.
  • Comply with Legal Obligations: Fulfill tax, shipping, and regulatory requirements, and protect against fraud, theft, or unauthorized transactions.
  • Send Marketing Communications: Share updates on new collections, exclusive promotions, and brand events—only if you have opted in (e.g., by subscribing to our newsletter). You can unsubscribe at any time via the “Unsubscribe” link in our emails or by contacting [email protected].

3. How We Share Your Information

We never sell your personal information to third parties for marketing purposes. We may share your information only with trusted partners who assist us in delivering services, and these partners are required to protect your data:

  • Payment Processors: Companies like PayPal or Stripe that securely process your payment details (they do not store or use your information beyond transaction processing).
  • Shipping and Logistics Providers: Carriers such as FedEx or DHL that need your shipping address to deliver your orders.
  • Customer Service Partners: Third-party teams that help manage inquiries (e.g., email support) on our behalf—they only access information necessary to assist you.
  • Legal and Regulatory Authorities: If required by law (e.g., court order, tax audit) or to protect our rights, property, or customers from harm.

We may also share aggregated, non-personal data (e.g., website traffic trends) with third parties for market research or analytics.

4. How We Protect Your Information

We implement industry-standard security measures to keep your personal information safe from unauthorized access, use, or disclosure:

  • Secure Storage: Personal data is stored on encrypted servers with restricted access (only authorized Longchamn staff can access sensitive information).
  • Payment Security: Credit card and payment details are processed via PCI DSS-compliant providers, ensuring end-to-end encryption during transactions.
  • Cookie Controls: We use both “session cookies” (temporary, expire when you close your browser) and “persistent cookies” (remain on your device to remember preferences). You can disable cookies via your browser settings, though this may limit certain website features (e.g., saved shopping carts).
  • Regular Audits: We conduct periodic security reviews and updates to protect against emerging threats.

While we take every precaution to secure your data, no online platform is 100% immune to risks. If a data breach occurs, we will notify you promptly (as required by law) and take immediate action to mitigate harm.

5. Your Rights Regarding Your Information

You have the right to control and access your personal information. To exercise these rights, contact us at [email protected] with your full name and account details:

  • Access: Request a copy of the personal information we hold about you.
  • Correction: Update inaccurate or incomplete information (e.g., a changed shipping address).
  • Deletion: Request the removal of your personal data (except when we are required to retain it for legal or operational purposes, such as order records).
  • Opt-Out: Unsubscribe from marketing communications or withdraw consent for data use (e.g., personalized recommendations).
  • Data Portability: Request a copy of your data in a structured, machine-readable format (e.g., to transfer to another service provider).

We will respond to your request within 30 days and may ask for additional verification to protect your information.

6. Children’s Privacy

Our website and products are intended for adults (18 years and older). We do not knowingly collect personal information from children under 13. If we discover we have collected data from a child under 13, we will delete it immediately. Parents or guardians who believe their child has provided information to us can contact [email protected] to request removal.

7. International Data Transfers

If you are located outside the United States, your personal information may be transferred to Longchamn’s servers in the U.S. or to trusted partners in other countries. We ensure these transfers comply with global privacy laws (e.g., GDPR for EU residents) by using standard contractual clauses or relying on recognized data protection frameworks.

8. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or your personal information, please contact us at: